I'm just getting back into freelance writing after a long break. Can anyone tell me if anything's changed in the last, oh, 10 years or so? I've been hearing that Google has changed a lot with the way they manage content for search engines. Back in the day, I used to write blog posts and articles that were largely just a shotgunning of keywords. Like, how many times can you work in the phrase "carpet cleaning" in an article about wine stains? It was, I'll admit, pretty obnoxious. These days, people have told me that SEO is getting more complex. Have you heard anything about this?