With the slow and painful death of traditional advertising, yes! Television, radio, and billboards were powerful once when it comes to advertisement. However, at some point, there was so much advertising that people became immune to it or don’t care about it. And so much for this, Social Media Marketing doesn't look like an ad. Social Media is, informational and entertaining channel and do the promotion as well. All demographic profiles of the company’s target market are on social media. It is has a bigger reach than all popular TV channels combined. The most important is, Social media facilitates word-of-mouth marketing. People don't listen to companies; they are more likely listen to friends. So when they see a friend on Facebook "like" a company page, they are more inclined to believe that they really sell good products.