Eating healthy does overall cost more but that is typically true of those of us who go the extra mile. For example, coconut oil verses vegetable oil. Braggs Apple cider vinegar verses store brand white. Flax, Chia, organics, Stevia, gluten free items, vegetarian items, vegan items, and on and on. Those items are more expensive and extensive! Needless to say, however, it's certainly cheaper to grill your chicken than fry it. Have a salad instead of an entire pizza. All about shopping wisely and taking time to prepare meals.