Search engines such as (Google, Bing and Yahoo) will unarguably be the main source of your FREE traffic if you want them to be. This you can achieve by taking practical steps to optimize your web pages in order to make them search engine friendly. People who are looking out for ways to make money online or online businesses they can do usually send queries into the search box of Google for instance. They do so with keywords such as: “how to make money with network marketing “ “how to make $100 a day working from“ “Program name + reviews” , etc. Now your duty as a webmaster who is seeking to optimize your webpages for these main keywords is to find a way and peep into the mind of your target audience in order to perceive the most probable keywords that they are likely to use for their search queries. This is what the concept of keyword research is all about. There are various keyword research tools to help you achieve this: • Google Adwords Keyword Planner (Free) • SEMRush (14 Day Free Trial) • Moz Keyword Explorer (30 Day Free Trial) • Bing Keywords Research (Free) These tools can also supply you with data such as monthly search volumes and competition status for a keywords. When you are done with your keyword research, you must skillfully incorporate the research results into your webpages in order to have them optimized. Some of the basic SEO practices involves the following: • creating a unique and accurate webpage title • use of “description” meta tag • improving the structure of the url • image optimization • writing good quality anchor text, etc. To learn more on the subject of SEO, perform a Google search for the PDF manual: “search engine optimization starter guide - google”. Download, read and apply the techniques it recommends. SEO, when done properly can bring Free traffic and leads for years to come.