Creating Facebook pages has become hottest digital marketing trend these days. Being free, entrepreneurs are creating it, even if they don’t know how to use it to benefit their business. It’s fine if you don’t know social media marketing tactics. There are professionals and digital marketing agencies who can help you to enjoy the maximum benefits of social media. Facebook is the most famous social media platform, businesses are using these days to target organic audiences. Creating a Facebook page is the first step to access an audience. However, it’s useless if your pages are unable to attract and engage people. Below I am sharing two logical steps you must take to increase the audience for Facebook fan page while doing Online Marketing in California. Communicate with fans Never ignore your fans. As soon as they post on your wall or comment on a post, interact with them if their posts or comments are not irrelevant or confronting. Avoid commenting on inappropriate wall posting and commenting. Being page owner you can always edit what can be shown on the page and who can post on your page. To avoid such situation create a policy for comments and posts to guide fans and viewers in advance. Always post with an aim Fan pages are not for random shares. You can’t post anything you like if it is deviating from the theme of your fan page. Strategize your social media posts and follow all the rules of social networking rules to gain maximum recognition for your Facebook fan page. Avoid bombarding your fan’s timeline with uncountable posts, which they might not interested to see in their newsfeeds and timeline. Maintain a good balance in the frequency of publishing posts. Best time to post is when you see the maximum number of followers are online. Endnote: Don’t sit idle after posting on the fan page, keep on promoting your Facebook fan page on your website, blog, business profiles on other networks, company brochures, and business cards.