Writing and submitting articles is without doubt one of the most successful methods of driving targeted visitors to your website, growing your rankings and improving sales. However, for most people article writing is a tough task as it brings back long gone often unpleasant memories of writing high school reports or university essays. The good news is that by learning just a few easy moves, writing your own articles isn’t as hard as it may first look. One of the major obstacles most new writers face is finding ideas to write about. Often the simplest way to begin is to write about things you have, are interested in or enthusiastic about. Once you have decided on a broad theme, a good way to narrow the topic down is to concentrate on the problems that people face. In general, people read articles because they want to be entertained or they are seeking a solution to a problem they face. Writing interesting articles is an exacting and more complicated skill. However, writing informative articles that provide answers can be as easy as sharing tips that you have learned. You may already know the universal problems that people have in your specific topic, but if not, a good way to find out is to frequently search related online forums and note the most common questions being asked. If you don’t have all the solutions, carry out some research to find the information you need. Frequently the answers are easily available by simply searching the major search engines. Most people don’t like to read huge documents online, so your article should be between 500 – 800 words. If you feel this is far too many words, then a simple trick is to split the article into smaller sections, such as an introduction, a small number of sub-headings and a conclusion. All you need to do then is to write about 50 words in each sub-section and before you realize it, you have written a comprehensive and informative article. Most significantly, don’t forget to add an “about the author” section where you can put details about how your readers can join your list or visit your website for further information about your topic. The first draft should be for your eyes alone. Don’t try to produce a finished copy as you write. It tends to be much faster to get your thoughts written down and come back to tidy up later. The last step in the writing process is to proofread your article making sure that the writing flows and would be fascinating to the reader. Ask yourself, ‘does the article supply answers the prospective reader is looking for?’ It can also be useful to have somebody else proofread the article. This is also the time to eliminate spelling and grammatical errors. Once you have written your article, submit it to article directories. As your article gets published on other websites you will start to receive one-way links pointing back to your site. This will then help you to gain higher rankings in the search engines, which will only help to direct even more traffic to your site. Yes it does take time and effort to write articles, but doing so is the easiest and most valuable way of branding yourself, as well as driving limitless traffic to your website so you can build your list and increase your income. And isn’t that what writing useful informative articles is all about?