The television business has changed from provider-driven to consumer-driven. For broadcasters and operators – who used to decide whether content lived or died — the internet has proven to be a most disruptive development, looming menacingly over their profit stream. The internet is changing the TV business forever. These changes affect the definition of TV itself; what do we really mean by television? It used to refer to a cabinet-like device, with scheduled programming on a small number of broadcast channels. It became cable, satellite and internet television (IPTV) with hundreds of channels. Today, viewers can watch football, drama, news and the latest cat video at will, sometimes simultaneously with their tablet or smartphones.