Before I discuss the benefits of digital marketing over traditional marketing, I would like to clarify the difference between these two terms. Despite performing the same function of conveying brand message to target audience, digital and traditional marketing differ from each other. Traditional or physical marketing use print ads on publications like newspaper, magazines and printed brochures along with TV & radio commercials and billboards on the road side. In contrast to these businesses also hire digital marketing company in Singapore to develop business website and paid advertisement campaigns across all the digital media and social media platforms like Facebook, Twitter, Pinterest and YouTube. The best way to benefit with both the marketing tactics is to use them wisely. However, digital marketing is known to offer additional benefits over traditional marketing tactics. It enables businesses to develop a huge customer range without spending money to create physical presence in the market. It support customers to directly interact with their favorite brands. It has eliminated time and geographical restrictions for both brands and customers and allow them to communicate anytime anywhere on the go.