To start off, I have virtually no experience at copywriting and couldn't market the best invention in the world to save my life. I am, however, curious as to what you all think is effective copywriting? Is it an emphasis on a catchy headline? Or is it more effective to have brute-force, all caps, 24pt bolded fonts all in red? Or does it depend on the circumstance? I don't intend to make a career out of this, but I think it could be a useful skill to have in today's world. My understanding is that more and more people are becoming desensitised to online marketing tactics, which places ever more emphasis on standing out.