When I was in kindergarten I really, really hated reading. I don't remember if I could read but just didn't want to, or if I was refusing to learn, but either way, my dad's solution was to buy a Captain Underpants book and leave it conspicuously out on the table. Took a few weeks, but eventually I picked it up and ended up reading the whole thing that night. Dad was thrilled. Mom didn't like the subject matter.